VW is one of the most popular car brands in Romania, situating itself on the second place in terms of units sold here, right after the national brand, Dacia. In fact, in two counties in the country, Bistrita Nasaud and Suceava, VW is actually the leader of the market, while also in the western part of the country the German vehicle is rapidly gaining ground over Dacia.
No wonder the Romanians have such a strong love for VW, when you think about the fact that for ages the people of this country have been growing up with the popular belief that “a German car is a German car!” meaning, there are no more words needed to establish the quality and endurance of a car than to say it is German. German engineering has been collectively praised in Romania from very old times and this adulation has grown in intensity during the communist years, when western goods became impossible to acquire.
Although VW has two models in the top 5 of the new cars sold in Romania, the brand is doing particularly well in the second-hand segment of the market. Approximately one third of the acquired secondhand vehicles in Romania currently are VWs. To no surprise, the second most bought second-hand car in Romania is another German brand, Opel.
The most appreciated models of VW in Romania are by far the Golf and the Passat. The former conquered the family segment of the market, while the latter is one of the top choices for the young with an over-medium income. If you think about the often bad shape of the roads in Romania, a solid, resistant model like the VW Golf makes a perfect option. It’s suspension can take a beating! Plus it’s roomy and economic, two other main features sought after by Romanians when selecting a car.
VW Passat holds the 4th place in the heart of the Romanian driver currently. It’s sleek design attracts a rather youthful crowd, while its spacious trunk maintains the friendly, reliable vibe that VW seems to have imprinted in its brand. Strong and pretty without going all the way to the luxury department, this car can nicely represent the upper middle class in Romania.
Out of the over 5 million units sold on the Romanian car market nowadays, VW proudly owns a considerable slice. And it seems that in no distant future, the brand can even develop into a country leader.